Builder is neither class A nor class B. Majority of the buyers may not be willing to pay the market based returns if the property is not from reputed builder. So in case if you are targeting this only for investment purpose then this is not the good choice.
As far as location is concerned, this is kind of upcoming area with good connectivity to whitefield/KR Puram/Marathahhali. International Airport will be very near... this area has got very good development potential due to so many infrastructure/malls/hospitals/schools getting in place with time horizon of 3-5 years.
You may be able to get the rentals(not immediately even if its ready to move-in) but rental does have bright prospects after 2/3 years but builder category is a concern if you want to resale sometime down the line.